1. Pick a single product or service. Focus on only one product or service – or one product or service type – at a time. This will keep your offer clear, simple, and easy to understand. This can be an area of your business you wish to grow, or old product that you need to…

Decide what kind of offer will most effectively achieve your objectives. Are you trying to generate leads, convert customers, build a database, move old product off the shelves, or increase sales? Consider what type of offer will be of most value to your ideal customers – what offer will make them act quickly. Free Offer…

A powerful offer is one that makes the most people respond, and take action. It gets people running to spend money on your product or service. Powerful offers nearly always have an element of urgency and of scarcity. They give your audience a reason to act immediately, instead of put it off until a later…